In the above gallery, CBOs work to help riders sign up for Metro’s Low Income Fare is Easy program.
In November 2021, Metro released a Request for Proposals through a partnership with Civilian, a social impact and marketing company, to the Community-Based-Organization (CBO) community.
The goal was to engage the services of multiple CBOs to engage a broad range of L.A. County’s diverse communities to help us build awareness for our Low-Income Fare is Easy (LIFE) program. The CBOs already work in many of these communities and have deep experience — often dating back many years — connecting with residents in specific geographic areas.
We received interest from many CBOs — and are now partnering with multiple CBOs, including: the Korean American Federation of Los Angeles (KAFLA); Koreatown Youth and Community Center (KYCC); Hwarang Youth Foundation; Partnership for Growth LA; Anti-Recidivism Coalition; United Way of Los Angeles; Pacoima Beautiful, and; the YMCA — which has 27 branches countywide, 3 outdoor camping grounds and 140 program locations.
These CBOs have been very active promoting the LIFE program online and in the community — and will continue to do so over the next several months. Our goal is to reach as many current and potential riders as we can to ensure they are aware of the program and sign up if eligible.
To learn more about the LIFE program visit metro.net/LIFE. A 30-day LIFE pass is currently $26 (a savings of $50) and a 7-day pass is $6.50 (a savings of $13). New LIFE riders will get 90 days of free rides on Metro and participating transit systems. After the 90 days of free rides expire, customers can purchase discounted LIFE fares.
Here is a glimpse of these CBOs out at our stations and in the community conducting outreach on the LIFE program.
Categories: Go Metro