Environmental graphic design is an important part of transit station design and here’s how we approached the job at the rebuilt Willowbrook/Rosa Parks Station.
The goals for the station graphics program – including signage and wayfinding – were to be visible, attractive and, most importantly, help people easily find their way to the various services provided at the station.
Signs range from newly designed station identifiers to a plaque honoring the memory of the station’s namesake, Rosa Parks.
It’s worth mentioning that Metro was honored by the Society of Experiential Graphic Design with a Global Design Award for Willowbrook/Rosa Parks Station in the Placemaking & Identity category.
Check out some of the signage and wayfinding for amenities such as the station platforms, public plaza, Bike Hub and Customer Center:
Environmental graphics add to customer experience improvements at the station — including the new Metro Art-commissioned artworks Second Line by Jamex and Einar de la Torre and Gifts of Freedom and Knowledge by George Evans.