As some of you may have noticed in recent days, Metro Bike Share’s bikes and stations have a different look due to an advertising campaign by DoorDash. Bikes and kiosks will now have DoorDash branding, logos and messaging while some of the original Metro Bike Share branding will remain.
The look is different but otherwise Metro Bike Share functions the same way. Revenues from the ad campaign help Metro offset costs of the bike share program. The DoorDash ad campaign is for one year.
Categories: Bike Share, Policy & Funding
So, when I use the bike, people will think I personally am a Doordash employee. At least riding the bus/rail does not imply a personal identification with the advertiser.
Really nonplussed about this. Especially since the company is a “mobility related” company.