Little Tokyo Cosmetics is located in the Little Tokyo area of the Regional Connector at the entrance to the historic Japanese Village Plaza on 2nd Street. It was established in 1991 by Shinataro Shiono, who owns and operates the business along with his wife Cindy Shiono. The business generates revenues from the sale of cosmetics and beauty supplies.
Mr. and Mrs. Shiono are proud to offer Shiseido brand cosmetics in Little Tokyo, given that it is considered one of the most globally recognized Japanese make-up products. In addition to cosmetics, the Shiono’s also offer highly rated skincare lines, including moisturizers, sunscreens, and eye and lip care from Shiseido, Clé De Peau Beauté and other brands. According to the owners, Little Tokyo Cosmetics is perfectly situated and welcomes many local and international visitors looking for high quality products.
The owners stated that the closures along 2nd Street caused a decline in daytime foot traffic, when most of their sales are typically generated. K-rail and construction activities during the closure made it difficult for their customers to access their store. “Our business was impacted when 2nd Street was closed because of where we are located. We experienced some difficulties but we are thankful for the support we received from the BIF.”
Little Tokyo Cosmetics is located at 341 E. 2nd Street, Los Angeles, CA 90012 in Japanese Village Plaza. For more information, please call (213) 485-0020.
Metro’s Business Interruption Fund (BIF) provides financial assistance to small “mom and pop” businesses directly impacted by transit rail construction along the Crenshaw/LAX Transit Project, the Little Tokyo area of the Regional Connector, and Purple Line Extension, Section 1 and Section 2. For more information about the BIF, visit metro.net/bif. To apply for a BIF grant, visit Pacific Coast Regional Small Business Development Corporation (PCR) at pcrcorp.org.
Visit metro.net/bif to view additional business spotlights in the BIF’s Community Footprint.