Metro’s brand new station identifier prototype marks its debut at the dedication of the North Hollywood station entry portal, opening to the public on Monday. Called the “Metro Pin,” the sign reaches dynamically toward busy Lankershim Boulevard. The idea is to stand out visually in a busy urban environment.
The new identifier prototype is substantially larger than previous Metro signs and includes an illuminated M, the station name and the word Metro for nighttime recognition. The “Metro Pin” reflects Metro’s updated signage standards and uses the agency’s system-wide contemporary design station architecture. Efforts are underway to incorporate the new identifier into upcoming station construction projects.
The sign was developed by Metro Creative Services, other departments and the graphic design firm of Sussman/Prejza and Co. What do you think, riders?