One of our enduring pet peeves at The Source is the misbegotten idea that government should be boring, dry, complicated, bureaucratic, technical and always play it ultra-safe when communicating with the public.
In that spirit, Metro’s marketing team recently put their collective heads together to produce a trio of new videos that certainly aren’t boring and/or bureaucratic. Rather, the videos are intended as a fun way to help folks learn to ride the system and remind everyone that taking transit can be fun and interesting.
The first of the new videos features hip hop duo Galactic Flo planning a transit trip and is posted above. We’ll post the other two in the next few days. Please feel free to share/comment/review on social media using the hashtag #metrorocks. Metro is on Twitter, Facebook and Instagram.
One other note: the musicians who appear in the videos (and the firm that made them) are entirely local. If you’re a musician and would like to share your song about local transit, you can email us here.