Running on county billboards, the Internet and Metro buses from May through July 2014, the new ads normalize bicycling as part of everyday life and show that bicycling is for everyone. The ads also remind drivers about bicyclists’ presence, encouraging safe and shared interactions on L.A. county streets.
The new campaign builds off Metro’s 2013 “Every Lane is a Bike Lane” campaign that encouraged motorists and bicyclists to share the road to decrease incidents and increase safety. The popular campaign helped raise awareness that bicyclists can ride in the full traffic lane in certain situations and have equal rights and responsibilities on the road per the California Vehicle Code.
Metro also partnered with the bicycling community on the campaign. Members of local bicycling groups and non-profit organizations, including Multicultural Communities for Mobility, Bici Libre, Wolfpack Hustle and Eastside Riders Bike Club are featured in the ads.
Each May, Metro hosts Bike Week LA., an annual week of community events sponsored by Metro to promote bicycling as a sustainable and legitimate mode of transportation. Metro has partnered with transit providers, elected officials, hospitals, cities, bicycle organizations, and businesses in a celebration of bicycle transportation. Activities include new local bikeway announcements, Good Samaritan Hospital’s Blessings of the Bicycles, Guided Ride Day, Bike to Work Day on Thursday with free rides for bicyclists on the Metro system and other municipal operators, and Metro Bike Night at Union Station. For a full roster of events, click here.