A commercial for Google that aired during the recent Grammy Award Show prominently featured Los Angeles Metro Rail. The ad showcased different scenarios with people in various cities using the new Google Now product. While people in other cities are shown checking the weather or looking up restaurants, the creative team behind the commercial chose to feature Metro Rail and a fashionable transit customer to represent Los Angeles.
Inclusion in this high-profile ad speaks approvingly of Metro’s rebranding and creative services work including maps, mobile apps and overall communications encouraging people to Go Metro.
The favorable ad was seen by 28.4 million viewers, according to Nielsen and reported by the Los Angeles Times–the second-largest audience for the recording industry’s annual awards show in the last 20 years.[youtube http://www.youtube.com/watch?feature=player_embedded&v=SpaLZOjqMew]