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Diana Ladd at the Next City blog admired the craftmanship that went into Dodge’s Super Bowl ad that used an old speech by radio legend Paul Harvey titled “God Made a Farmer” to promote its own line of pickup trucks.
Harvey, of course, wasn’t talking about pickup trucks at the time — but that didn’t stop Dodge. And it left Diana a little blue. Excerpt:
And yet the ad, like the one about soldiers for Jeep, conflated the merits of people with those of cars. Which seems a bit sad for 2013, when in the past six months climate change has reared its ugly head and begged us to change our consumption economy for something a bit more sustainable. And the nostalgic imagery — as if we only believe in farmers and soldiers to represent the best of humanity, and as if buying a car is a noble act — started to offend me.
So she made the above video about transit, using still photos from across the planet. If you look close, I believe there’s a quick shot of the Blue Line in there.
Hat tip: L.A. Streetsblog’s Tanya Snyder for posting this earlier.
Categories: Policy & Funding