These days practically everyone uses social media, but are you using it to its full potential? Find out the latest trends and how to make the most of social media at Social Media Week Los Angeles (SMWLA), taking place September 24 – 28 in Hollywood.

Check out the schedule of events to see which panels might tickle your fancy. Nearly all the events are free to attend, but if you want unlimited access to all events – including the opening reception and invite-only closing party – get the Premium Pass. Metro riders get a 15% discount when buying the pass.

For transit enthusiasts, Monday, September 24 might be the best day to attend. Metro’s own Lan-Chi Lam will be speaking at A City of Angels panel at 10:30 a.m. on how Metro has adopted social media. Former Source blogger and future urban planning mogul Carter Rubin will be at Nobody Walks in L.A. at 2:30 p.m. to discuss how social media helps connect people to local communities and city services (like public transportation).

SMWLA takes place in Hollywood at both the Egyptian Theatre, located at 6712 Hollywood Blvd., and io/LA, located at 7083 Hollywood Blvd. The easiest way to get to both places is by taking the Red Line to Hollywood/Highland Station. Metro Bus 217 is another way to go; stop at Hollywood/La Brea for io/LA or Hollywood/Las Palmas for the Egyptian. Use Trip Planner to find the best route.

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