Industrial designers, Anna Haupt and Terese Alstin began working on Hövding together as their joint master thesis:
The law that had just been introduced in Sweden making bicycle helmets compulsory for children up to the age of 15 had triggered a heated debate on whether it should be extended to include adult cyclists too. To people like us, who wouldn’t be seen dead in a polystyrene helmet, the thought that we might be forced to wear one by law was cause for concern. Producing a bicycle helmet that people would be happy to put on looked like a much better way to go than legislation forcing people to wear one or else. We realised that our industrial design master thesis was the perfect place to find out whether the traditional bicycle helmet could be improved on.
The helmet is currently sold in Sweden. What do you think? Could you see fashion-obsessed Los Angelenos sporting this ‘invisible helmet’?
Here’s video of the helmet in action in a testing environment: