Metro debuted its redesigned web page in February with a fresh new aesthetic and a completely reengineered back-end. That back-end stuff is important because it changed Metro’s website from a rather bloated collection of thousands of static HTML pages that were difficult to update and manage to a modern Content Management System (CMS) based site that can be easily and dynamically updated by Metro staff. What this means for the end user is that Metro’s website now has fresher content that’s easier to find – especially for users coming in from outside the site through a search engine like Google.
In fact, since the website launched in February, traffic to the website from search engines has more than doubled. This is great since most people tend to hit up Google first when looking for info and Metro’s prevalence on the search engine means more people are getting the Metro info they need. And it shows – overall visits to Metro.net are up, way up.
Customers have had some complaints about the placement of certain information – namely the trip planner, probably the most popular feature on the site. Customers felt that the trip planner was too far down on the page, often getting lost “below the fold” (meaning users would have to scroll down to find it) and therefore making it an inconvenience to find this most wanted feature. Well, Metro’s web team has responded and now users will find Metro’s trip planner and Google’s trip planner well above the fold and just beneath another great new feature that’s been added recently – Quick Links. Continue reading






