Why I Ride: Priscilla Jimenez, Graphic Designer

Why I Ride

Why I Ride‘ is a series where Metro employees share their transit routines – read more about the concept here.

Name: Priscilla Jimenez
Position: Graphic Design

How often do you take transit?

Five days a week.

If so, what lines/routes?

The Silver Line.

Are you car-free? If so, why? If not, why not?

Not completely. I ride my bike as much as I can, but lugging around my laptop as well as other things on my back isn’t too much fun. I use my car about one day a week.

Do you use any other alternative transportation (bicycle, rideshare, etc)?

I have two bikes. A fixie and a road bike.

What is your job at Metro?

Graphic Designer for the Communications Department. I design everything from passes to billboards.

Do you think being a regular Metro rider is important to your job?

Absolutely. Especially with design! What better way to design for something than actually being immersed in it. Riding the bus allows me to see if people are actually paying attention to our designs.

Why do you love transit?

The number one reason is because of the state of our environment. Number two, it’s cheaper. Number three, it’s faster (sometimes), but in my case it’s two or three times as fast. And last but not least, it really makes me appreciate my beautiful city for all of it’s glory, grime, and taco trucks.

Why I Ride: Dave Sotero, Public Relations

Why I Ride

Why I Ride‘ is a series where Metro employees share their transit routines – read more about the concept here.

Name: Dave Sotero
Position: Public Relations

How often do you take transit?

Five days per week

If so, what lines/routes?

Antelope Valley Line [Metrolink], Metro Rapid 734.  I also regularly take Red Line and Orange Line.

Are you car-free? If so, why? If not, why not?

I’m car-light.  I’m working to reduce automobile Vehicle Miles Traveled (VMT) as much as possible.  I’ve recently started shopping and errand-running by bike to reduce the number of my regular auto trips.  It’s fun!

Do you use any other alternative transportation (bicycle, rideshare, etc)?

Bicycle.

Do you think being a regular Metro rider is important to your job?

I think it’s a necessity! Rather than preaching mode shift from an ivory tower, you are actually part of the solution and a voice for change. It’s also important to personally put your butt in a bus or train seat and experience the system the way our customers do.

Why do you love transit?

I love transit because it transforms the public space and creates a better quality of life for those who use it. I love when transit interfaces well with pedestrian and bicycle facilities to create a more holistic multi-modal solution.  The Metro Orange Line is the best example of that on the Metro System.  We need more.

Is there anything else you’d like to add (anecdote, advice, etc)?

Transit, combined with bicycle commuting, really is the best way to reach your destination.  While it may take years and hundreds of millions of dollars for a transit line to be extended, you can get there today by incorporating the two modes.  Why wait?

Why I Ride: Metro employees who Go Metro

Inspired by feedback from my post earlier this month on how to go car-free in L.A. I’ve taken it upon myself to find Metro employees who take transit regularly and find out why they do it and how it plays into the job they do for the agency.

The goal is two-fold: I want to share with readers that there are Metro employees who actually ride the system they run and I want to encourage those Metro employees who don’t ride regularly to look to their colleagues for inspiration, and hopefully join them on the trains and buses.

So over the next few weeks look for regular ‘Why I Ride’ postings as I hunt for those Metro employees who ‘talk the talk, and walk the walk’.

To start things off, and to share the general format, is yours truly:

Why I Ride

Name: Fred Camino
Position: Lifestyle Blogger, The Source

How often do you take transit?

Essentially, anytime I need to get somewhere that’s beyond walking distance, I take transit. I live and work in downtown Los Angeles so a lot of my mobility comes from simply walking to the places I need to be – my apartment is within close walking distance to a major grocery store, countless restaurants and bars, my favorite taco truck, the gym, the library, post office, a movie theater and more. But when I need to venture out beyond downtown’s confines I have at my access – and withing walking distance – the Red, Purple and Blue Lines and a myriad of different bus lines that can take me to virtually any corner of  L.A.

If so, what lines/routes?

When heading to Metro HQ I hop on the Red or Purple Line. I often take Metro 76 to The Brewery in Lincoln Heights where one of my close business colleagues is based. On the weekends, you’ll often find me on a Metro 2 or 4 for late night excursions to Echo Park and Silver Lake. Pasadena is my favorite place to indulge in rampant consumerism (Apple Store!) and the Gold Line facilitates it. Those are my regular routes, but depending on where I need to go I’ll hop on any line that takes me there.

Are you car-free? If so, why? If not, why not?

I’m car-free and have been for over five years now. I got rid of my car because driving in L.A. stressed me out – chalk it up to the combination of traffic, parking (the lack of it), the expenses, left-hand turns and maniacs behind the wheel. I also happened to live adjacent to the Hollywood/Western Red Line Station in Hollywood and in it discovered a much nicer mode of mobility. I became a train rider, and soon after I found myself on Metro buses. Once I discovered public transit, I discovered L.A. I haven’t looked back since.

Do you use any other alternative transportation (bicycle, rideshare, etc)?

I own a bicycle – it helps me get to those places that are too far to walk but are too close or too inconvenient to get to by transit. I’m a member of Zipcar and LAXCarShare (although I probably be dropping Zipcar soon as LAXCarShare’s vehicles are more convenient to my location) for those rare times when I need a set of wheels. I have no problem calling a taxi when it’s needed. And if a friend wants me to sit shotgun in their ride, I’m game too.

Do you think being a regular Metro rider is important to your job?

Seeing as how I’m the lifestyle blogger, I think being a regular Metro rider – and car-free to boot – is really helpful in building trust with readers. Having relied on the transit system for five years for virtually all my mobility needs has given me a library of knowledge, insight and stories that I’m eager to share – it also means I’m well aware of the shortcomings of the system and can be upfront about the challenges that come with the lifestyle.

Why do you love transit?

I love transit because transit is freedom. Freedom from the privately owned car and all of its (pricey) trappings. It’s a little ironic since the private car is sold as a everyone’s ticket to freedom, but I don’t buy it. I love hopping off a bus with nothing but my backpack on knowing that I’ve reached my destination without having to search and pay for a place to store my 1-ton ball and chain.

Is there anything else you’d like to add (anecdote, advice, etc)?

Don’t be afraid of:

1. A little bit of walking (it’s actually really really easy).

2. Riding the bus (it’s not THAT bad).

Metro Neighborhood Poster series gets featured at the 2010 California Design Biennial

Metro's Neighborhood Poster series displayed at the PMCA gallery.

Metro's Neighborhood Poster series displayed at the PMCA gallery.

The 2010 California Design Biennial exhibition opened this week at the Pasadena Museum of California Art (PMCA) and features Metro’s Neighborhood Poster series alongside other innovative and high-profile designs like the Apple iPad and Michael Schmidt’s chain-mail fashions adorned by the likes of Lady Gaga and Madonna.

For those of you who don’t know, the California Design Biennial highlights the best in California based design during the last two years in five categories – architecture, fashion design, graphic design, product design and transportation design. Metro’s Neighborhood Poster series – click here for an in depth look at the series – is recognized along with twenty other projects in the graphic design category.

Great design is more than just looking good – it must serve a purpose as well.

The purpose of the series is to increase ridership by highlighting neighborhood locations within the county, encouraging the public to access the Metro system and enjoy traveling to Los Angeles’ many diverse communities.

The Neighborhood Poster series is also featured in the exhibitions promo materials.

The Neighborhood Poster series is also featured in the exhibition's promo materials.

The Neighborhood Poster series certainly strikes that delicate balance between form and function. In fact, one of my early posts on The Source looked at the role these posters play in creating a sense of “place” in our often hard-to-define region (also: check out this interview I did with poster artist Shizu Saldamando).

In addition to Metro’s Neighborhood Poster series, there’s some other great designs at the Biennial that would be of interest to those inclined to alternative modes of transport and sustainability. Projects that caught my eye: a folding electric bike from IZIP, Google Maps for Bikes, signage from the Better Bikeways Project and James Rojas’ model of California made from recycled elements.

I’ve listed the 2010 Californai Biennial in this weekend’s Go Metro roundup as PMCA is just a short walk from the Memorial Park Gold Line Station – but if you can’t make it this weekend the exhibition runs through the end of October.

California Design Biennial 2010 at PMCA
See the best in California design, including Metro’s Neighborhood Poster series.
Website: http://pmcaonline.org/
When: 12-5pm (event runs to October 31)
Price: $7
Where: Pasadena Museum of California Art, 490 East Union Street
Nearby Metro Rail
: Gold Line Memorial Park Station
Nearby Metro Bus Stops: Los Robles/Union (264/267, 686/687), Colorado/Oakland (180/181, 256, 686/687)

Attend public hearings in August to comment on proposed bus service changes in December

Metro Local 177 is one of the lines on the chopping block.

Metro Local 177 is one of the lines on the chopping block.

Metro adjusts bus service every six months in order to increase efficiency and better allocate limited financial resources.

The most recent service changes went into effect just last month, but Metro’s already preparing for December’s shake-up with a series of public hearings on the proposed changes. At these hearings, the public will be able to provide testimony on the proposed changes and staff will take comments into account when approving changes and alternatives.

If you can’t make it to the meetings, you can also submit written testimony by August 14.

Correspondence should be addressed to: Metro Customer Relations, Attn: December 2010 Service Changes, One Gateway Plaza, 99PL4, Los Angeles, CA 90012-2932

Comments can also be sent via e-mail (with Service Changes December 2010 as the subject) to: customerrelations@metro.net or facsimile at: 213-922-6988.

Here are the meeting dates and locations:

The list of proposed service changes, which include discontinuing seven Rapid lines, can be found after the jump. Continue reading

Metro rail ridership increases in June

Some good news to close the week: Metro’s rail ridership in June was up significantly over June 2009 — 326,663 average weekday boardings versus 303,712, an increase of 7.5 percent.

The Gold Line did well, with 37,270 average weekday boardings in June 2010 compared to 24,219 in June 2009. Much of that — but not all — is due to the opening last year of the Gold Line Eastside Extension between Union Station and East L.A. But ridership to Pasadena has also increased. On a related note, subway ridership was several hundred boardings a day shy of a record.

I think this is worth noting because most transit agencies have seen ridership slip in the past 18 months due to the ongoing recession.

On the other hand, it’s also worth nothing that Metro bus ridership was flat year over year, showing just a .2 percent gain in June 2010 over June 2009 — 1,156,866 average weekday boardings compared to 1,154,094.

None of this makes for a trend, although it would certainly be nice if this was the start of a trend. It remains to be seen what the July 1 fare increase does to ridership.


Reminder: Transit Flicks video contest entries deadline today

Transit Flicks Video Contest

All you aspiring directors taking part in Metro’s Transit Flicks video contest, this is a friendly reminder that entries are due today.

If you’re the avante-garde type who waits until the last minute because the pressure gets your creative juices flowing – you’ve got until the end of the day to craft a 2-minute video that creatively explains why you love transit, and why others should too.

What’s on the line? The grand prize winner gets a free EZ transit pass for a year, that’s a $1,008 value – in other words, a pretty awesome prize. First runner up gets a free EZ transit pass for six months and second runner up gets a free EZ transit pass for three months. Five honorable mention winners will receive a free EZ transit pass for a month.

For all the details, rules and how to submit your video, head over to the Transit Flicks page on metro.net: http://www.metro.net/around/transit-flicks-video-contest/

90's video flashback: Ninja Turtles promote the Blue Line

In the summer of 1990 I was 9 years old and nothing mattered more to me than the Teenage Mutant Ninja Turtles. That’s why these early videos promoting the opening of the Metro Blue Line featuring none other than the Ninja Turtles are just so radical to me.

Hat tip to Dairenn Lombard who’s been posting historical Blue Line videos to the Metro Facebook for the last few weeks and introduced me to the Ninja Turtles/Blue Line mash up.

The folks at the Metro Library provided us these links for anyone interested in watching some videos about the 20th anniversary of Metro Rail.

Videos covering July 1990 opening day, and some of the pre-opening events:

http://www.youtube.com/watch?v=KtD12_a_VkY&feature=related

and

http://www.youtube.com/watch?v=H0lmhtH1B6o

Continue reading

Make sure your TAP card is valid, tech-equipped fare inspectors are checking!

Nokia Fare ValidatorLocal transit blog PlusMetro caught up with sheriffs patrolling the 7th Street Metro Center Station equipped with new Nokia cellphones that validate TAP cards – the same technology we mentioned in our TAP post last month.

Blogger Jung Gatoona witnessed a number of people receive citations as inspectors quickly checked whether their TAP cards were valid with the new cellphones.

A quick interview with a fare inspector revealed that the devices have been useful in weeding out fare evaders using invalid TAP cards, but the majority of evaders have nothing to show at all.

“Have you caught more people without the proper fare because of this device?”
“We’ve definitely caught more people, but compared to riders who have invalid cards, we still catch more of those who have nothing to show at all.”
“How well do these devices work, any problems?”
“It does take longer because sometimes we have to enter the card numbers on the back twice. When we enter it the first time, sometimes it doesn’t go through and we have to do it again. It still works though.”

Also, keep in mind that this Thursday is July 1st – the day Metro’s new fares finally go into effect.