Metro to redesign screen options on TAP card vending machines with feedback from focus groups

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Metro recently eliminated paper tickets in favor of TAP cards – the reusable card stores passes and money. This cuts down on waste and makes buying and validating tickets easier. It will also be necessary for entering the turnstiles at all Metro Rail Stations, which are scheduled to be latched later this year.

As part of this process, Metro is updating the software on its TAP vending machines (TVMs) to make it easier for customers to purchase and reload TAP cards.

Recent focus groups of infrequent rail riders were conducted by Metro Research for the TAP group in both English and Spanish. The participants found that the current TVMs are difficult to use for first-time Metro riders (think tourists and event-goers as well as new riders). Participants said that the initial screen had too many options and was confusing.  They also said it was not clear how much the fare cost and that a reduced fare for seniors and disabled riders was actually offered on the machines. They also said it wasn’t clear when they could travel at a reduced rate.

TAP instructional posters posted in direct proximity to the TVMs appeared to make no difference as focus group participants said they were solely focused on the machine and the transaction.

The focus groups also previewed a couple of alternatives for a redesigned TVM screen.  The mock-ups were designed by the award-winning Metro Creative Services staff.  The focus groups saw the new design flow as less confusing, more intuitive and more user-friendly than the current screens. Follow-up focus groups will interact with the new software once it is loaded onto test TVMs at Metro headquarters.

What do you like or dislike about our current ticket vending machines? What would you like to see changed about them?

@Metrolosangeles Twitter Tuesday, Jan. 15 edition

Welcome to Twitter Tuesday, our roundup of the latest Metro related tweets. To get our attention, add the #MetroLosAngeles tag to your tweets and subscribe to our feed if you haven’t already. For specific complaints and customer service, please use the Customer Comment Form on metro.net.

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@Metrolosangeles Twitter Tuesdays, Jan. 8 edition

Welcome to Twitter Tuesday, our roundup of the latest Metro related tweets. To get our attention, add the #MetroLosAngeles tag to your tweets and subscribe to our feed if you haven’t already. For specific complaints and customer service, please use the Customer Comment Form on metro.net.

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Reader poll results: Expo Line opening was the big story of 2012!

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The results. Ignore the ‘country’ column — it’s the same as the overall results.

Thanks to everyone who took our poll on the biggest transportation stories in 2012. As the above chart demonstrates, the verdict was pretty clear: the opening of the first phase of the Expo Line was the big to-do in the minds of many readers.

My take on a few of the year’s big storylines:

•Perhaps the biggest overall story of 2012 was the unceasing expansion of transit in Los Angeles County. The first phase of the Expo Line opened, the Orange Line Extension opened, the new El Monte Station opened, the Crenshaw/LAX Line went out to bid, the pace of construction quickened on both the second phase of the Expo Line and the Gold Line Foothill Extension and the environmental studies were completed for the Regional Connector and Westside Subway Extension — with early utility work now underway for both.

Four years after the passage of Measure R, it’s pretty clear that L.A. County is serious about transforming itself and building a transit network to compliment its sprawling road network. It has been a long time coming — and it’s great to see.

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What was the biggest transportation story of 2012? Take our poll!

 

By any measure, 2012 was a busy year transportation-wise. Go ahead and pick three of the above — I’m curious what you see as the big story of the year.

And, of course, feel free to comment — particularly if you choose “other” and think some of the above choices are total bunk!


@Metrolosangeles Twitter Tuesday, Dec. 18 edition

Welcome to Twitter Tuesday, our roundup of the latest Metro related tweets. To get our attention, add the #MetroLosAngeles tag to your tweets and subscribe to our feed if you haven’t already. For specific complaints and customer service, please use the Customer Comment Form on metro.net.

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Many more tweets are posted after the jump!

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@Metrolosangeles Twitter Tuesday, Dec. 11 edition

Welcome to Twitter Tuesday, our roundup of the latest Metro related tweets. To get our attention, add the #MetroLosAngeles tag to your tweets and subscribe to our feed if you haven’t already. For specific complaints and customer service, please use the Customer Comment Form on metro.net.

If having problems viewing this post, please see part one and part two on the Storify website.


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@Metrolosangeles Twitter Tuesday, Dec. 4 edition

Welcome to Twitter Tuesday, our roundup of the latest Metro related tweets. To get our attention, add the #MetroLosAngeles tag to your tweets and subscribe to our feed if you haven’t already. For specific complaints and customer service, please use the Customer Comment Form on metro.net.

If you are having problems viewing this post on your browser, please see part one and part two on the Storify website.


Many more tweets — happy and sad and interesting — are after the jump!

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@Metrolosangeles Twitter Tuesday, Nov. 27 edition

Welcome to Twitter Tuesday, our roundup of the latest Metro related tweets. To get our attention, add the #MetroLosAngeles tag to your tweets and subscribe to our feed if you haven’t already. For specific complaints and customer service, please use the Customer Comment Form on metro.net.

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Many more tweets after the jump!

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@Metrolosangeles Twitter Tuesday, Nov. 20 edition

Welcome to Twitter Tuesday, our roundup of the latest Metro related tweets. To get our attention, add the #MetroLosAngeles tag to your tweets and subscribe to our feed if you haven’t already. For specific complaints and customer service, please use the Customer Comment Form on metro.net.

If having problems viewing this post on your browser, please see part one and part two on the Storify website.


Many more tweets are posted after the jump!

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