Business Interruption Fund spotlight: Miracle Mile Toy Hall

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Miracle Mile Toy Hall, formerly known as Miracle Mile Toys & Games, is co-owned by Christine C. Johnson and Carrie Harr and is located along the alignment of the Purple Line Extension, Section 1. Miracle Mile Toy Hall recently moved to its new location at 5464 Wilshire Blvd. after being at the previous location, also along the PLE alignment, since 2013.

Miracle Mile Toy Hall is one of the few independent toy stores in Los Angeles. It offers a wide selection of classic toys, board games, stuffed animals, books as well as the best new products from some of the world’s most beloved international toy brands. The store is known for welcoming families from all over Southern California looking for unique and hard to find specialty toys and collectibles. In addition to offering high quality items, the new store location also includes more space to accommodate special events and parties.

According to Ms. Johnson, construction activities and street closures have limited customer access. However they are looking forward to the new opportunities the Purple Line will bring to their business and the community and are thankful that Metro has been a supportive partner. “We’re grateful to have received a grant from the BIF. It’s made a critical difference in helping us get through the current construction,” she said.

Miracle Mile Toy Hall is located at 5464 Wilshire Blvd., Los Angeles, CA  90036. For more information and store hours, please call (323) 389-1733 or visit miraclemiletoys.com.

Metro’s Business Interruption Fund (BIF) provides financial assistance to small “mom and pop” businesses directly impacted by transit rail construction along the Crenshaw/LAX Transit Project, the Little Tokyo area and 2nd/Broadway segment of the Regional Connector, and Purple Line Extension, Section 1 and Section 2. For more information about the BIF, visit metro.net/bif. To apply for a BIF grant, visit Pacific Coast Regional Small Business Development Corporation (PCR) at pcrcorp.org.

Visit metro.net/bif to view additional business spotlights in the BIF’s Community Footprint.

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