Swedish transit provider shows how to market a bus ride; check out the video

Great new transit ad from Vasttrafik, a transit provider in Sweden. As far as I’m concerned, it’s just further proof that transit agencies better put on their clever hats when it comes to marketing and providing service that can compete with the open road.

As Angie Schmitt writes at Streetsblog:

If only public transit in the United States had the same marketing bucks behind it that car companies do, maybe people wouldn’t be spending $42,000 — not much less than the median American household income— on a used GMC Sierra.

Angie also posted this gem from the Utah Transportation Authority from 2011:

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