In the spirit of sharing the road, Metro launched the “Every lane is a bike lane” campaign in late March to increase motorists’ awareness of cyclists’ rights to the road.
Not everyone—both motorists and cyclists—realizes that cyclists are allowed use of a full lane to safely navigate certain traffic situations. This includes keeping clear of cars turning right, doors opening on parallel parked cars, making a left-hand turn and riding on a narrow road. (Here is a helpful DMV guide for cyclists).
A project of Metro’s Creative Services and Marketing groups, the 'Every Lane is a Bike Lane' campaign is just one in a longer list of bicycle directives to be implemented by the agency’s bicycle planning program directed at motorists to increase awareness of cyclists’ safety.
To target drivers, Metro developed an ad campaign to reach drivers on the roads and in their cars – on bus backs, billboards, drive-time radio and all across Los Angeles County.
The bike safety message will also appear on bumper stickers to be handed out at bicycling community events. The campaign is based on research of bicycle safety campaigns suggesting that the approach that has been the most successful is to treat bicyclists and motorists equally, promote cooperation and emphasize safety without showing cycling as reckless or dangerous.
Since the campaign’s launch in late March, Metro has received many positive comments. Dozens of cyclists have called and emailed Metro to thank the agency for the campaign.
The campaign is scheduled to run through mid-May, ending just prior to Bike to Work Day.