Metro featured in high-profile Google ad during Grammys

A woman steps inside a Metro train in a new Google ad.

A woman steps inside a Metro train in a new Google ad.

A commercial for Google that aired during the recent Grammy Award Show prominently featured Los Angeles Metro Rail. The ad showcased different scenarios with people in various cities using the new Google Now product. While people in other cities are shown checking the weather or looking up restaurants, the creative team behind the commercial chose to feature Metro Rail and a fashionable transit customer to represent Los Angeles.

Inclusion in this high-profile ad speaks approvingly of Metro’s rebranding and creative services work including maps, mobile apps and overall communications encouraging people to Go Metro.

The favorable ad was seen by 28.4 million viewers, according to Nielsen and reported by the Los Angeles Times–the second-largest audience for the recording industry’s annual awards show in the last 20 years.

[youtube http://www.youtube.com/watch?feature=player_embedded&v=SpaLZOjqMew]
New Google product demonstrating how users can check Metro Rail train times

New Google product demonstrating how users can check Metro Rail train times.

6 replies

  1. She had reception in a subway station…? This is LA, not San Fran; LA does not believe in that type of infrastructural investment.

  2. Hey I was the operator for that film train! I can see my elbow! lol. This film crew was great so was being part of the crew. Can’t wait for the next film train assignment.

  3. At Wilshire and Vermont you do get cell reception if you are t the bottom of the stairs/escalator!

    • Ciacci,

      That’s only one station, and qualified with a location. Take a trip to the Bay, ride BART and MUNI, and one will see what a real transit infrastructure looks like. They even have televisions in the station that provide maps of where the trains are and provide real-time arrival information. LA seems to be happy with second-rate transit.

  4. Trains, esp. the subway part, don’t go all over SF. SF has two subway lines. The rest are 5 rail lines that run on the streets just like busses. Most of SF is serviced by busses that are slower than LA Metro. In fact, SF Muni is the slowest major transit agency in the US with an average speed of 8 miles per hour.