What do you think? Are we on the right track with these new screen designs?
A focus group on Tuesday — the third focus group so far — indicated that ticket vending machine redesigns by Metro’s Creative Services Staff are headed in the right direction.
All of the participants were impressed with the new designs and provided helpful feedback to further refine the screens. They assured Metro that the new screens were a vast improvement over the existing screens and were “very clear and self-explanatory.” Another participant noted, “I don’t have to concentrate and look for the options. They are very clearly organized.”
One new addition is a more prominent selection screen with 10 different languages, which will make purchases easier for limited-English customers and tourists from abroad. Other improvements include more understandable terminology and less jargon, simpler screens with fewer options and more intuitive selections and more explanations of options — which hopefully will mean less pushing of the ‘help’ button for customers.
The new screens will help all riders purchase and reload TAP cards more quickly and easily, a big help to both rail and bus riders. Bus riders are now using TAP cards more than ever before. Preliminary results from the most recent bus survey conducted by Metro Research show that about seven in 10 bus riders are now using TAP cards to pay for their fares. This is up from about five in 10 in the previous quarter.
What do you think? If you’re leaving a comment, please be as specific as possible about what you like or don’t like or any suggestions that you may have.