Ride review: Big Blue Bus Rapid 7 to Wilshire/Western

The new 60-foot Rapid 7 bus turning left from Wilshire onto Western in front of the Wiltern Theater.

As we noted in May, Santa Monica’s Big Blue Bus had plans to shake up its service to improve connections with Metro Rail. Well those changes — detailed here [PDF] — went live on Sunday and there’s some good news for Metro riders.

The BBB has extended the eastern terminus of its Rapid 7 line from Rimpau Terminal to the Wilshire/Western Metro Rail station. And to help boost capacity on the popular line, Big Blue Bus has added 16 60-foot articulated buses to the fleet. They’re the same sort that you can find on the busier Metro Rapid lines, but clad in striking royal blue.

So with that in mind, I decided to try out the new service yesterday morning en route to Metro headquarters from my apartment just south of Pico Boulevard in Santa Monica.

Comfy leather seats still have that new bus smell.

Shortly after I arrived at the 28th Street Rapid 7 stop, one of the new 60-footers cruised up and I hopped on. From Santa Monica to Mid-City Los Angeles, the trip was just as it would have been a month ago. But instead of terminating at Rimpau Terminal, the bus made a stop on Pico at Rimpau Boulevard and then continued east toward Crenshaw Boulevard. A few blocks later we were jogging up Crenshaw and over to the Wilshire/Western Purple Line station, stopping conveniently on the same corner as the station portal.

Only a half-dozen people were with me when we reached the end of the line, but it’s safe to say those numbers will pick up as more people become aware of the new route and get used to it. On that front, a couple travelers on Wilshire seemed surprised and confused to see a Big Blue Bus in Koreatown. One commuter was dismayed — surely not the first nor last — when he found out he couldn’t use his Metro bus tokens on the Santa Monica bus.

The bus leg of the trip took about 50 minutes. Traffic seemed pretty light, but the timetable suggests that’s a typical amount of time. With the connection to the Purple Line, I was from my couch to the Metro cafeteria in about an hour and 20 minutes.

If you’re thinking, hmm, that’s kind of a long trip, you’d be right. Indeed, if your goal is to travel from downtown L.A. to downtown Santa Monica — and vice-versa — there are faster and cheaper ways, namely the Rapid 10 Express, which uses the 10 Freeway to speed up the trip.

For that reason, the new Rapid 7–Metro Rail connection is a boon mainly for riders starting or ending their trips in Mid-City and Central L.A. neighborhoods. That said, all travelers along Pico Boulevard will benefit from the 60-foot buses and the greater chance of getting a seat after a long day.

Lastly, if you’re wondering why Big Blue Bus only just now made the connection to the Purple Line, the answer goes back to a 1971 law that determined which corridors in L.A. County would be served by each municipal bus agency. The idea was to avoid having transit providers competing against one another when they’re sharing public funding from the same source based on ridership. Suffice it to say, it took a little while to get everyone on the same page to make an exception to allow Big Blue Bus and Metro to share the Crenshaw and Wilshire corridors.

For those who really want to wonk out — myself included — here’s a map from the 1971 agreement that shows the Pico corridor.

Thanks to Matthew Barrett of Metro’s Dorothy Peyton Gray Transportation Library for his help researching this post.

20 thoughts on “Ride review: Big Blue Bus Rapid 7 to Wilshire/Western

  1. I tried out the BBB Rapid 7 yesterday. This provides a good alternative to those coming from Mid-Cities to connect with the Metro rail system without transferring. I got on at Pico/Bundy around 6 pm last night and the bus was standing room only. We passed 2 Local buses along the way.

    Couple of things – I didn’t see any Big Blue Bus signs along Crenshaw or Wilshire where the bus stops. Secondly, BBB should put “Wilshire/Western Station” as their headsign when traveling east along Pico boulevard; showing people there is a new convenient transit option available.

    It’s a great service!

  2. LAofAnaheim,

    I think I might have been in one of those local buses you passed. They were packed too!

    On my Rapid 7 ride, I seem to recall that the headsign did in fact read “Wilshire/Western.” That said, at one point yesterday I saw it read “Super 7″ — the predecessor of the Rapid 7 — so maybe they’re still working out the kinks.

    Thanks for commenting,

    Carter Rubin
    Contributing Writer, The Source

  3. I must say that is one beautiful bus. The Royal Blue is really a great color. Is Metro phasing out bus tokens in favor of TAP cards across the board?

  4. Average Joe,

    To clarify, the issue with the bus tokens was that Big Blue Bus and Metro have independent fare systems because they’re separate agencies.

    Ken W,

    No, Big Blue Bus does not accept TAP at this time.

    Here are the details on BBB fares: http://www.bigbluebus.com/fares/

    Best,

    Carter Rubin
    Contributing Writer, The Source

  5. “One commuter was dismayed — surely not the first nor last — when he found out he couldn’t use his Metro bus tokens on the Santa Monica bus.”

    Up until, what(?). 2005 SMBBB did accept LA Metro tokens. But no longer. Cuz’ that would be logical!

  6. “Indeed, if your goal is to travel from downtown L.A. to downtown Santa Monica — and vice-versa — there are faster and cheaper ways, namely the Rapid 10 Express, which uses the 10 Freeway to speed up the trip.”

    Except that SMBBB 10, which was called “Express 10″ until 27 August, 2011 and is now officially “Rapid 10″ as of the 28th, costs $2.00 one way. Rapid 7 costs $1.00 one way, and then you can purchase a transfer for 50¢ at the time of boarding to connect to the Purple Line at Wilshire/Western. Thus your total fare is only $1.50. Going the other way, your total fare would be $1.85, right?

    Faster? Yes the “Rapid 10″ is faster when travelling outside of the peak times in the peak direction. But mornings to S.M. and afternoons to L.A., I’ll bet the Rapid 7 plus Purple Line is actually faster. And if originating in or destined for the Main Street section of Santa Monica, home of the fabulous Library Ale House amongst many other establishments, the Rapid 7 is more direct.

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