In an attempt to become top grocer in the difficult Korean market, global grocery giant Tesco came up with an ingenious solution that propelled sales because it worked so well with the Korean transit oriented lifestyle.
The idea: virtual grocery stores in subway stations.
To create the virtual grocery stores Tesco created graphical displays that mirrored grocery store shelves and installed them in subway stations. Thanks to QR code technology these displays are far more than just advertisements – commuters can point their smart phones at the items they wish to purchase and do their grocery shopping while waiting for the next train. Groceries are then delivered the same day, so when commuters get home their shopping is already done.
One reason for the success of this idea: Seoul’s subway system is one of the busiest in the world. According to Wikipedia there are over 8 million daily trips on the system.
Considering this, do you think there’s any application for similar ideas in L.A.?
Categories: World of Transport