Metro Mentions is a  feature on The Source where we highlight advertisements  we’ve stumbled upon that include Metro access information. Why? In this car-culture town, when local businesses and community organizations voluntarily go out of their way to include transit information in their ads, it raises awareness and informs people of transportation alternatives. Besides, transit info is something commonly seen in ads in other regions. Have you spotted a Metro Mention? Let us know at thesource@metro.net.

This advertisement for the new Alta Lofts in Lincoln Heights was spotted in the March 8, 2010 issue of the Los Angeles Downtown News. These new adaptive reuse lofts, once a warehouse for the Fuller Paint Company, are situated a half-mile from the Lincoln Heights/Cypress Park Gold Line Station. The Alta Lofts sales team smartly chose to include this information as a selling point in this print ad as well as on the interactive map on their website.

What’s it mean to be so close to the Lincoln Heights/Cypress Park station for prospective buyers? It means Alta Lofts residents will be a five minute ride from Union Station and all its transit connections, a seventeen minute ride from the shops and entertainment of Old Town Pasadena, and a eight minute ride from the great food and cultural sights in Little Tokyo.

That’s worth mentioning.

Previous Metro Mentions:

• Boyle Heights Victorian just “steps from the Gold Line”
• Founder’s Church ad in Downtown News